Our Client, one of the recruitment industry’s leaders in contract staffing, desired an online display of their strategy to increase candidate leads, while utilizing their current data base.
Achieved a Click Through Rate of 0.09% generating a number of new leads
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 72%
Social shares by network
To Increase Candidate Leads through digital campaigns.
A dynamically innovative digital media suite that allows users to be retargeted based on the job they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular Career tips and jobs. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new leads. In the campaign’s inaugural month of activity, the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target, producing a return on Investment (ROI) of 72%.
20% less CPA
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our hiring engine. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”